Last week it was announced that Governor Brown’s campaign to raise taxes was rolling in the dough, with $1.2 million collected in two weeks. You’ll recall that Brown wants to pass a ballot measure that would raise $7 billion annually for five years. While the campaign’s early contributions certainly grabbed plenty of notice, a rival tax plan has come up with another way to make headlines: The Courage Campaign and the California Federation of Teachers have apparently figured out that if you really want attention, then nowadays it seems -- for some inexplicable reason -- all you have to do is throw a Kardashian in the mix (logic is no help when trying to find a rationale for the fame of the omnipresent clan known as the Kardashians. If you haven’t heard of them, then count yourself blessed).

This rival tax plan to the governor’s proposal is being called the “Millionaires Tax of 2012” and it’s using “celebrity” Kim Kardashian’s name (or more aptly, hatred for her) to generate support for its cause. This tax would raise $6 billion annually by raising income tax 3% on those who earn $1 to $2 million; in addition, it would raise the rate by 5% on those who earn over $2 million. The campaign contends that a higher tax rate on wealthy Californians could help fund schools and local services. To drum up support for the millionaire’s tax, the Courage Campaign has made a video called “Tax Kim” that claims she made more than $12 million in 2010, but she only pays one percentage point more in state income taxes than a middle-class Californian.

The video’s subtitle reads: “That's not OK, especially when budget cuts are decimating schools and critical programs for children and the elderly. Don't you think she could pay a little more?” More info on the campaign can be seen here.